Gathering of attendees in the hall

Welcoming speech

Mixing Chinese tea with Arabic coffee: Cultural issues of doing business with China

• What cultural barriers does the UAE face when doing business with China, and how to overcome them?
• Hofstede's cultural dimensions of China and the UAE: what you need to know when working with multicultural teams.
• Insights and practical tricks to smooth cultural differences with China.

A Chinese perspective on doing business in the MENA region

Q&A session

Lunch

Networking and coffee